Wednesday, October 07, 2015 | 3:40 AM
The companies started by discussing the most important key performance indicators (KPIs), which would be used to measure both failures and successes in their efforts. This understanding led to more customized and effective data collection, including features such as Custom Dimensions, User ID and Enhanced Ecommerce.
“You only need to look at the growth of our data and analytics team—which has quadrupled in the past year—to see what a critical role data now plays in our business. We just continue to unlock more and more value from our digital data assets.” - Adam Karp, CMO at 1stdibs
To learn more, read the full case study.
Posted by Daniel Waisberg, Analytics Advocate